The Leadership Skill Critical To Brand Relevance

The greatest challenge organizations face today is how to stay competitive and categorically relevant given the accelerating pace of change. It’s not change that’s new. It’s the velocity of that change that is new. Information technology has made it possible for a company to be launched and, three months later, have a huge valuation without …

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4 Years Since Shillington London: Peter Howell, Freelance Creative

Back in 2018, Shillington London graduate Peter Howell was working in TV—pitching ideas for shows. Faced with redundancy, he sought out new creative challenges and discovered graphic design—and Shillington. Since the course, Peter has become somewhat of a creative Renaissance man. He’s part graphic designer, including a stint at Wieden+Kennedy Amsterdam, part illustrator, part comic …

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Market Leadership Is Reserved For Trusted Brands

How good are you at predicting the future? That’s what “trust” is, really. A prediction about whether or not someone will live up to your current expectations in the future. The prediction is actually a near-instantaneous subconscious calculation based on a long list of inputs, including the person’s word choice, tone, facial expressions, body language, …

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Preventing Big Brands From Destroying The Planet

Despite expected whistleblowing and endless data scandals, the speed technology continues to impact our everyday lives shows how much we’re prepared to invest in this era of uncertainty. Yet, despite ‘brandscapes’ often appearing fickle and callow, there are many good reasons to believe startups will make the difference we need in the world. The decent …

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Discover Boating Collaborate with Cutwater to Honor Next Generation of Boaters

Image provided by Cutwater Agency Discover Boatingpowered by the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA)the leading recreational boating manufacturer and retailer industry trade groups representing the $45 billion marine industry, has teamed up with creative and media agency Cutwaterwith offices in San Francisco and New York City, to …

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