Branding

Reversing The Decline Of Marketing’s Role

Marketing needs a new business purpose. Without a new business purpose, marketing will have no purpose. Instead of a profession, marketing has become a trade: the trade of managing and executing marketing and media tactics. Marketing has fallen in love with the increasing number of communication channel opportunities, social media, entertainment, events, online and so …

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Brands Need Creativity And Cross-Functional Teams

In a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive Survey. At the core of the discussion – Building the Intelligent Creative Engine – How unconventional talent strategies connect marketing to the customer – is how to generate and integrate creativity while needing the analytic skills …

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PSAs Stress the Importance of Not Driving While High

In the 1980s, the US Department of Transportation’s National Highway Traffic Safety and Advertising Board (NHTSA) successfully changed the conversation about drinking and driving. Most recently, their efforts have contributed to a 20% reduction in deaths driving with alcohol disability. As of 2019, the duo are working to change attitudes about getting behind the wheel …

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