Branding

Discover Boating Collaborate with Cutwater to Honor Next Generation of Boaters

Image provided by Cutwater Agency Discover Boatingpowered by the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA)the leading recreational boating manufacturer and retailer industry trade groups representing the $45 billion marine industry, has teamed up with creative and media agency Cutwaterwith offices in San Francisco and New York City, to …

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Leveraging Consumer Identity For Brand Advantage

We buy a huge range of products because of a drive to enhance the extended self. Athletic wear merchandisers get this, but companies in other verticals may not. Brands that link the consumer to key elements of the self, whether these are schools, favorite musical artists, old neighborhoods, or coveted identities like “successful executive” or …

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