Branding

The Leadership Skill Critical To Brand Relevance

The greatest challenge organizations face today is how to stay competitive and categorically relevant given the accelerating pace of change. It’s not change that’s new. It’s the velocity of that change that is new. Information technology has made it possible for a company to be launched and, three months later, have a huge valuation without …

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Market Leadership Is Reserved For Trusted Brands

How good are you at predicting the future? That’s what “trust” is, really. A prediction about whether or not someone will live up to your current expectations in the future. The prediction is actually a near-instantaneous subconscious calculation based on a long list of inputs, including the person’s word choice, tone, facial expressions, body language, …

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Preventing Big Brands From Destroying The Planet

Despite expected whistleblowing and endless data scandals, the speed technology continues to impact our everyday lives shows how much we’re prepared to invest in this era of uncertainty. Yet, despite ‘brandscapes’ often appearing fickle and callow, there are many good reasons to believe startups will make the difference we need in the world. The decent …

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